• The Big Bang

    The explosion of non-gaming spend in the casino industry is detailed in this recent article published in Global Gaming Business and authored by AMS’s Carolan Pepin and Roy Student. View the “The Big Bang” article here

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  • Yin and Yang of Keno

    Please click here for the full article It’s been staple for as long as there has been gaming, and one of the most recognizable sights in a casino. Ping pong-like balls each numbered from one to 80 whirl around in a glass bubble or mesh cage. Then, every few minutes or so, 20 of the […]

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  • Tracking the Non-Gaming of Gaming

    BY ROY STUDENT AND CAROLAN PEPIN In the mid-1990s, a seismic shift felt around the gaming world
occurred in the largest of casino markets.
Casino games and all the various forms of betting were no longer the
only or even the main moneymakers for Las Vegas. Non-gaming revenues
had grown to account for an even bigger portion of the […]

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  • OI2 – Player Tracking: Non-Gaming

    Click Here to Download Recording Today’s sophisticated players’ clubs can track all the activities of its members across the property, not merely on the casino floor. During this session, experts will discuss how best to encourage customers to use their cards off the gaming floor and how to evaluate non-gaming spend once you have it. […]

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  • The Next Big Thing In Gaming, Isn’t Gaming

    Vol. 11 No. 5, May 2012, Featured Articles, Features The Next Big Thing In Gaming, Isn’t Gaming By Roy Student, Carolan Pepin and Anuj Jenveja Tue, Apr 24, 2012 Following the trends to non-gaming revenue The Next Big Thing is what’s happening with the non-gaming side of the casino industry. What may have started as […]

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