• OI2 – Player Tracking: Non-Gaming

    Posted on June 16, 2012 by in Uncategorized

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    Today’s sophisticated players’ clubs can track all the activities of its members across the property, not merely on the casino floor. During this session, experts will discuss how best to encourage customers to use their cards off the gaming floor and how to evaluate non-gaming spend once you have it. Partnerships with entertainment venues, retail outlets and other lifestyle amenities help drive customer loyalty and encourage increased spending – learn more about these opportunities and more.

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