Who We Are

Founder and President – Roy Student

Roy Student is the founder and president of Applied Management Strategies (AMS). A long-time gaming and hospitality executive, Student utilizes his key expertise and experience as a sought-after consultant and speaker to the international casino and gaming industry from his base in Las Vegas. Student has traveled throughout the world and has extensive gaming contacts and relationships within the various global regions.

Student has been the force behind the successful market entry for companies expanding as well as coming from Asia, Europe and South America. Listed in the “Who’s Who of Casino Gaming,” Student is a member of the International Association of Gaming Attorneys and has participated in casino gaming on five continents. He currently sits on the board of Win Systems, Global Gaming Business Magazine and the G2E Conference. He has been honored as a recipient of the annual Global Gaming Business Gaming and Technology Award.

While president of Cyberview Technology, now part of IGT, Student crafted the plan for this small and unknown software and systems developer and hardware supplier to being acknowledged as the pioneer of server-based, downloadable gaming for the U.S. casino industry. Previously, Student was chairman and founder of Gaming Systems International (GSI), a leading developer of casino management systems, later sold to a Monaco company.

During his distinguished career, Student has an executive with Sulcus Hospitality Group, where he developed the company’s mega-resort strategic casino plan. He honed his skills during an eighteen-year stint with General Instrument Corporation, as Vice President of the Business Systems division and as Vice President of Gaming Operations. He also held the positions of Hospitality Business Unit Director for Siemans Nixdorf, President of Dirson Enterprises, a Las Vegas based gaming communications company, President of Intermark Gaming, a slot machine and keno systems provider and operator of casinos. During his two-year tenure at Intermark Gaming, he transformed the company from a money losing organization into a profit generating enterprise in the first nine months.

Student earned a Bachelor’s Degree in Industrial Engineering from the New York Institute of Technology in 1964. In 1968 he completed the Executive Management Training Program at Wharton School of Business. In 2009, Student was cited for outstanding accomplishments by his alma mater and inducted into the New York Institute of Technology’s Hall of Fame, one of only 65 alumni similarly honored.

Marketing – Carolan Pepin

Carolan Pepin first joined Roy Student as one of his initial US hires for Cyberview Technology. As the company’s worldwide marketing director, Pepin worked with Student to craft and execute an ambitious plan for this company starting with its US launch, moving past through to its initial public offering on AIM, part of the London Stock Exchange, on to actual trials and installs and eventual industry acclaim as the pioneer of server-based, downloadable gaming in the US casino market – all in a span of less than three years.

Since then, Pepin has worked with Student, most recently to assist with a start-up company launching new gaming technology and for a European manufacturer to support their expansion into the American casino market. She and Student have co-authored two recent published feature stories, Coming To America, a look at do’s and don’ts for any company entering the US gaming market based on their unique insiders experience and Tracking the Non-Gaming of Gaming, one of the first of its kind analysis of the importance of non-gaming segment and the initial efforts of various casinos to mine non-gaming activity for new profits and customers.

First recruited to Las Vegas in 1996, Pepin has successfully marketed a number of gaming companies and an expansive catalog of new products and technologies to the world’s largest casinos and gaming venues across the globe. She has served on the boards of the American Gaming Equipment Manufacturers (AGEM) and the Association of Gaming Standards (GSA).

With more than twenty-five years of experience in marketing and corporate communications, Pepin first began her career building brands such as Kellogg, Heinz and Southern Comfort while working for global communications firms including Edelman Worldwide. She has been honored with industry awards for her strategic marketing counsel and communications for a broad spectrum of companies and non profits, both large and small, and in numerous industry sectors. A Chicago native, Pepin is a graduate of Marquette University with a bachelor’s degree in journalism and earned a certificate in Product Development and Management from DePaul University.